Swatch
a Punctual Revolution with a Second Watch
Let us not get into any details but it was when Nicolas Hayek got hold of a Swiss company and renamed it to Swatch Group, something was about to happen. As the top Swiss watch brands were under heavy Japanese fire by the likes of Citizen and Seiko in the sixties and seventies, it was bold new styling, design and marketing that catapulted Swatch into the hemisphere of analog watches in 1983.
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