Dieter Rams (1932)
Honest Design
In 1955, after some apprenticeships and graduating with honours from the Wiesbaden School of Art, he was recruited to Braun as an architect and an interior designer. In 1961, he became the Chief Design Officer at Braun, a position he retained until 1995. At an early age, Rams asked himself the question: is my design good design? The answer formed is now the celebrated ten principles, Less and More.
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